Samsung Electronics has recently unveiled its ambitious global production strategy. The tech giant plans to revolutionize its product development process by harnessing two cutting-edge technologies: humanoid robots and agentic artificial intelligence (AI). Although Samsung has been involved in robot development primarily for commercial products like vacuums, it has started investing in companies focusing on humanoid robots, such as Rainbow Robotics. Notably, Samsung aims to introduce Rainbow Robotics’ RB-Y1 into its manufacturing lines.
In addition to humanoid robots, AI serves as a key cornerstone in Samsung’s manufacturing transformation plan for 2030. The company envisions leveraging agentic AI to optimize quality and productivity at all stages of production, ranging from material storage to shipping. Moreover, Samsung intends to implement AI applications to enhance workplace safety and environmental sustainability. Detailed insights into Samsung’s AI strategy will be disclosed at the upcoming Mobile World Congress (MWC) in Barcelona in March. During the event, Samsung will also elaborate on its governance framework for overseeing AI deployment.
Interestingly, Samsung is not the only player integrating humanoid robots into manufacturing processes. Foxconn, a prominent Apple supplier, announced plans in October 2025 to utilize Nvidia-powered bipedal robots for assembling AI servers within a short timeframe. Similarly, Hyundai has placed an order for 30,000 Atlas robots, each standing at 6 feet 2 inches, from its subsidiary Boston Dynamics. These humanoids will be tasked with various responsibilities across Hyundai’s car factories in the United States. These revolutionary advancements in technology mark a significant turning point in the automation of industrial processes.
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